How Jennifer Weiner, Jen Lancaster and Stacey Ballis got me buying books again
Seven years ago, I stopped buying books. I moved to a city
with a great library hold system. I could request all the hot new books and
have them in my hands in a matter of months – and they were free. I blogged about the ones I liked. I tried out
cookbooks and even bought a couple of those that I couldn’t live without. Then,
I started following Jen Lancaster and Jennifer Weiner on twitter. Their
recommendations turned me on to great authors: Alison Scotch Winn, Caroline
Leavitt, Sarah Dessen, Stacey Ballis, Libby Bray , Liz Moore and the list goes
on. I read their books and tweeted my delight. And they tweeted back! It was thrilling to get
an immediate answer from authors whose works had transported me to a different
place or even back to times in my life with a whole new perspective. Following
these women on twitter also opened a door into the publishing world.
In the past year or so, Jennifer Weiner has written
about the bias against women in literary publications. She’s noted the gender disparity
in the selection of books reviewed by the New York Times and the degradation of
literature branded “chick lit”. Initially, I found this annoying. Who cares? I
am a person. I am reading your books. The people who are putting you on the best
seller list don’t seem to care about this disparity. I don’t choose books based
on reviews in the New York Times because I find the NY Times pretentious and
irrelevant to my life. I want to punch people in the nose who say, “I saw in
the Times yesterday….” But then I figured, these reviews must somehow be very
very important. I was just missing it.
Then author Stacey Ballis spelled it out for me in her blog.
Reviews matter because pre-orders matter. Pre-orders determine the size of a
print run and the resources a publisher will put into promoting a book. This is
a big deal in general and a very big deal for new authors or authors who haven’t
previously appeared on the bestseller list. Now I got it. The bias in these
literary publications could be quashing the dreams of these incredibly talented
women authors simply because a lot of women read their books. That pissed me
off. Thankfully, Jennifer Weiner, Jennifer Lancaster and Stacey Ballis have
given me an opportunity to do something about it by recommending great new
authors early enough that my pre-order can help make a difference. So I have
started buying books again and if you value great books written by great woman
authors may be you should too.
Jennifer Weiner tweets @jenniferweiner & blogs at http://jenniferweiner.blogspot.com/
Jennifer Lancaster tweets @altgeldshrugged & blogs at http://www.jennsylvania.com/
Stacey Ballis tweets @staceyballis & blogs at http://thepolymathchronicles.blogspot.com/
You should PRE-ORDER her new book Off the Menu. Go ahead. I'll wait.